The 2010 Digital Entertainment Survey is an independent online survey and audit of digital entertainment activity in the UK and is commissioned by specialist media lawyers Wiggin. It is the largest and most up to date research report examining consumer trends and preferences in digital entertainment.
The research was designed and analysed for Wiggin by entertainment and music research experts Entertainment Media Research Ltd.The report also forecasts the direction digital Britain is heading and highlights the business threats, opportunities and issues ahead.
The Digital Entertainment Survey 2010 has a sample size of over 1,500 UK consumers aged 15-54, representative of UK national demographics and covers a comprehensive analysis of digital entertainment consumption patterns, trends, preferences and attitudes across all forms of entertainment activity.
Key Findings
Online Publishing
- People don’t want to pay for news online: Nine out of ten people are not willing to pay for access to news sites. For seven out of ten people, the primary reason why they won’t is that there is enough free news content out there already. Only 10% would pay to access news content, but it would have to be on an exclusive basis.
Technology
- 3DTV is the hottest new piece of entertainment technology: fuelled by the success of Avatar and the broadcast of the big football games in 3D, 24% of people are set to opt for a 3DTV next time they purchase a television.
Piracy
- Pirates could be subscribers: 44% of those who download unauthorised content would be willing to pay a small monthly fee in order to carry on using their favourite site, rising to 51% of 25-35 year old males. Most (59%) thought £3-£3.50 a reasonable fee, but 25% would be willing to pay up to £14.50 per month.
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